Title : Review Marketing Australian Travel and Tourism
link : Review Marketing Australian Travel and Tourism
Review Marketing Australian Travel and Tourism
Marketing Australian Travel and Tourism
By:"John Richardson"
Published on 1996 by
This work describes marketing principles and techniques in the context of Australian travel and tourism. It provides a broad picture of how Australian organizations, large or small, plan and carry out their marketing operations. Designed for the 1990s, a time of rapid change brought about by technology, globalization, concerns about the sustainability of travel and tourism, and the profitablility of the businesses which service it, the book aims to recognize the breadth of the Australian travel and tourism industry and the problems and opportunities that marketers in the industry face.
This Book was ranked 12 by Google Books for keyword Tourism: Principles and Practice.
well done Review Marketing Australian Travel and Tourism
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