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Review Hospitality Marketing

Hospitality Marketing
By:"David Bowie","Francis Buttle"
Published on 2013-06-17 by Taylor & Francis

This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasises topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities.

This Book was ranked 17 by Google Books for keyword Tourism: Principles and Practice.

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